Home View my projects
Explore my Research Process
Project 1
Aditya Birla Fashion and Retail
Banglore, India
I worked as a UX Designer for Aditya Birla Fashion and Retail on the Fabric Grading System (FGS) project, which digitized the fabric booking process for Madhura brands like Louis Philippe, Peter England, Van Huesen, and Allen Solly. My role involved conducting user research, designing improved user flows and prototypes, and addressing issues like a complicated interface, slow load times, and the lack of real-time feedback.
By redesigning the platform’s information architecture and collaborating with stakeholders, we created a faster, user-friendly system that increased adoption by 40%, reduced decision-making time by 30%, and cut costs by eliminating physical trade shows. This project reinforced the value of user-centered design and iterative feedback in solving real-world challenges.
🔗 Read the full case study
Project 2
Socioclout
https://socioclout.com
I spearheaded the UX and visual design for Socioclout’s website overhaul, making it more modern, engaging, and conversion-driven. The goal was to enhance brand storytelling and streamline influencer onboarding while working within the constraints of the client’s existing CMS.
User-Centered Redesign – Enhanced navigation and content, increasing
engagement by 45%
Content Optimization – Added key sections, boosting influencer sign-ups by 60%
Seamless Integration – Optimized functionality while maintaining existing infrastructure.
This project, my first independent assignment at Buffalo Soldiers, strengthened my expertise in UX strategy, client communication, and design documentation under tight deadlines.
🔗 Read the full case study
Project 3
Client: Nasscom
https://www.nasscom.in/ntlf2024/
I contributed to the UI design and social media strategy for NTLF 2023, Asia’s largest tech leadership event, focusing on AI-driven design. My role involved leveraging AI-generated visuals to shape the event’s digital presence, creating futuristic yet functional UI elements, and collaborating across teams to maintain consistency in branding.
AI-Driven Visuals – Integrated AI-generated graphics into social media and UI design
Futuristic UI – Designed a sleek, tech-focused website interface
Cross-Team Collaboration – Worked with leadership and social media teams for a unified campaign.
🔗 Read the full case study
Project 4
NLB Services
https://www.nlbservices.com/bridge-the-gap/
I led the UX/UI design and motion graphics for a high-speed, 4-day project focused on workplace diversity and inclusion. The challenge was to create an engaging, visually dynamic website with integrated Lottie animations while ensuring smooth functionality and fast load times.
Rapid UX/UI Design – Designed and prototyped the website in just 3 days
Motion Graphics Integration – Created lightweight Lottie & JSON animations for seamless web performance
Developer Collaboration – Ensured efficient implementation under tight deadlines.
🔗 Read the full case study
Project 5
Global Chess League
https://globalchessleague.com/
As the Lead UX/UI Designer, I played a key role in designing the branding and website for this groundbreaking global chess event. The challenge was to create a dynamic, real-time website capable of handling high traffic while ensuring seamless updates for match results, leaderboards, and winners. This layout is the final verison of what it looks like after the tournaments.
Live Data Integration – Designed a real-time updating website for match results
Scalable UI/UX – Created a bold, energetic interface appealing to both chess enthusiasts and new audiences
Cross-Team Collaboration – Worked closely with designers, developers, and social media teams to ensure brand consistency
📈 Impact: Over 1.8B+ impressions, #1 trending on Twitter for 5 days, and 1B+ reach on the final day.
🔗 Read the full case study
Go back to the top