SOCIOCLOUT Ux-Ui Rewamp Project
Socioclout is an Influencer platform,n dedicated to establishing brand communication through sharp cuttin-gedge approaches, first-hand storytelling, strategic engagement and polished influencer marketing.
This project was about updating Socioclout's website to be more contemporary, attractive, and user-friendly while also providing more content to better explain the company's purpose.
- Understand Users
- Conduct Research around other such platforms
- tweek around the Information Architect
- End-to-end Visual Design and graphics
- Interaction Design
UNDERSTANDING THE PROBLEM AREA: CHALLENGES
The site lacked key sections, which needed to be added to provide a comprehensive view of the company's services. To address these challenges, we worked to update the design, create engaging content, and incorporate essential sections, resulting in a revamped website that accurately represents Socioclout's mission and values.
Process:
After 2 weeks of discussion with the client this was the proposed changes and additions to the old website. The client wanted limited pages, and ample information to onboard more influencers to their platform.
This required a strategic balance—working within the constraints of the current system while still pushing for improvements in functionality and performance that would enhance the usablity. Collaborating closely with the developers, i was able to identify what was feasible and how to optimize the platform without disrupting the existing infrastructure.
Final Outcome:
Prototype:
This is a prototype i made to initally get some things approved by the higher management, it went through a lot of iterations. Now this prototype helps me explain people how it worked as the B2B system would not be used anywhere outside the company’s network.
This prototype lacks Micro interactions and smooth switches as it was more important to get the system right and the flow right at that point. we fixed and added those later. But don’t happen to have an updated prototype.
Outcome & Impact
Cost Savings: The platform reduced travel and event costs by digitizing the bi-yearly booking process.
Improved Designer Feedback: Designers could now access timely feedback, allowing for more responsive product updates.
Faster Decision-Making: Store managers reported a 30% reduction in the time it took to make product selections.
Increased Adoption: Store managers' adoption of the platform increased by 40%, as the new system was significantly easier to use.
For me this project reinforced the importance of user-centered design and iterative feedback.
- By focusing on the core needs of the store managers and designers, we were able to create a system that solved real-world problems, ultimately improving efficiency across the board.
- The success of Phase 2 was driven by the collaborative approach of engaging users throughout the process and continuously refining the product based on their feedback.
- This project also help me understand and learn how to proccess through large chunks of research data collected accross different locatiions and prioritise the concerns.
- Important discussion happend around removing bias while store managers were asked to fill the survey. keep them anonymus so they can be more honest with their feedbacks was tried in certain rounds.