Work/Socioclout Website Revamp
UX/UI Redesign for an Influencer Marketing Platform
About the Client
Socioclout is an influencer marketing platform focused on brand communication through first-hand storytelling, strategic engagement, and polished influencer collaborations.
The Challenge
The existing website:- Felt outdated in style and tone
- Missed key sections to explain services clearly
- Did not communicate Socioclout’s brand personality effectively
- Lacked enough information to attract and onboard new influencers
Goal: Modernise the website to be more contemporary, engaging, and informative while keeping it lightweight, easy to maintain, and aligned with the existing CMS.
My Role
I was responsible for:- Understanding users (brands & influencers)
- Researching competitor platforms
- Tweaking the Information Architecture
- Designing end-to-end visuals & graphics
- Creating interaction design flows
- Collaborating closely with developers to work within CMS constraints
Approach:
- Studied similar influencer platforms to benchmark trends in layout, tone, and content.
- Conducted stakeholder interviews to define must-have sections.
- Audited existing site for usability gaps and missing content.
Key Findings:
- Services not clearly explained — brands & influencers couldn’t quickly understand the value proposition.
- Visual style felt dated — didn’t reflect Socioclout’s creative industry.
- Navigation too shallow — lacked depth for services, case studies, and onboarding.
- Platform constraints — client’s CMS had limited flexibility, requiring smart design workarounds.
Design Process
Step 1 – Information Architecture- Introduced clear service pages
- Added case study section for credibility
- Structured onboarding flow for influencers
Step 2 – Visual Redesign
- Defined new design system — colors, typography, UI components
- Developed modular layout for scalability within CMS limitations
Step 3 – Developer Collaboration
- Held multiple sessions with the dev team to align on feasible changes
- Focused on performance optimisations without requiring platform migration
New Design System
- Brand Colors – Vibrant and confident, to match influencer industry energy
- Typography – Bold headings + clean sans-serif for clarity
- Imagery – Real influencer content & dynamic visuals
- Buttons & CTAs – High contrast to drive conversions
- Hero section with strong visual storytelling
- What We Do – clearly outlining services for brands and influencers
- Case Studies – showcasing successful campaigns
- Influencer Sign-Up Flow – simplified and mobile-friendly