PROJECT:
EASTRIVR
Client and Project Summary: As the lead designer on this project, I was responsible for shaping the brand’s visual identity across both digital and physical platforms. My role included creating original illustrations and animations for their website and social channels, as well as helping define their overall content strategy for a consistent online presence. I also designed their print labels, ensuring the brand’s look and feel was cohesive from screen to shelf.
While working with Eastrivr, I often created quick, on-the-spot motion graphics to help communicate creative concepts more clearly and effectively. These fast-turnaround visuals were especially useful for pitching ideas or capturing attention in a dynamic, engaging way when static visuals just weren’t enough.
The Social Media Reels that i worked on.