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Work/Nlb Services at Buffalo Soldiers



Bridge the Gap




About the Client


NLB Services – a global workforce solutions provider, empowering enterprises with 8,000+ professionals across 15 locations.



The Challenge

High-stakes, time-sensitive brief:
  • 3 days for design + 1 day for development.
  • Goal: build a dynamic website with motion graphics to highlight workplace diversity & inclusion.

My Role

  • UX/UI Designer → Layout, user flow, prototypes.
  • Motion Graphics Designer → Created animations in Illustrator + After Effects, exported in Lottie/JSON for web.
  • Developer Collaborator → Ensured seamless integration under time pressure.
    •

    Approach

    • Research & Conceptualisation:
      • Met with stakeholders to align on client vision
      • Defined target audience: HR professionals, enterprise clients, global workforce

    • Motion Graphics:
      • Initial motion drafts in Figma → vectors in Illustrator → animated in After Effects
      • Converted to Lottie/JSON for integration without impacting load speed










    Development & Launch

    • Collaborated closely with developers for smooth motion integration
    • Conducted quick usability testing across devices
    • Optimized performance for animation-heavy layout


      Key Learnings

      • Efficiency in Design: Delivering high-quality design under tight deadlines
      • Collaboration: Close sync with developers ensured seamless motion integration
      • Storytelling through Motion: Crafted a concise, engaging narrative around diversity & inclusion


      👉 Final Website Screens  -  Link to the Website:  https://www.nlbservices.com/bridge-the-gap/







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      Let’s work together
      shreeyasaini.work@gmail.com


           


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